PineApple iPhone

History Lessons

Innovation at a Deliberate Pace

Apple created the iPod (2001) and revolutionized the way we interact with music. Hundreds of mp3 players attempted to emulate the craftmenship and interface with little success, that includes you Microsoft (Zune).

not you…

guy who changed his name to Microsoft Zune.

It is evident that the success of a company depends, not only on what it can do, but what it will do and at what pace in regards to its competition. The iPod first appeared with push buttons and a black and white screen in a bulky white casing. It slowly evolved adding a scroll wheel, a miniaturized version, color screen, pictures, an even more miniaturized version, video, wifi, and a fully capable touch screen.

While the iPod was developing in black and white, many clones emerged with color screens, when it had photos, clones had videos, when it only played only a few formats, their clones played many, while it linked only to one itunes capable computer, clones linked to any. Apple makes innovation deliberately slow (such as Classic Nintendo; an article to elaborate coming soon). They keep their features at a minimum, spreading them out across many generations of their product. “Just enough to look good, not enough to fall behind” is the formula that keeps them resilient and innovative.

Apple not including Video Record or MMS as a stock feature on the iPhone doesn’t insinuate that they lack the ability of these much in demand features, but denotes the sincere cash incentive to not include them.

Money does indeed talk and it is leading Apple straight to the bank.

“Killer” (or just) “Basic” Instinct

“The Clone Wars Continue”

Instinct

iPhone

Does anyone else get bored with all the hype? Being forced to watch 30 second infomercials for the Samsung Instinct on NBC.com, in-between episodes of 30 rock, is practically trivial on the basis that the likely hood of an “iPhone Killer” or comparable is far from being created.

A year ago, Verizon claimed to have an iPhone killer in the works with their bland LG Voyager “Yawn” touchscreen bust; it quickly faded. Even with the LG Prada KE “Nerd” 850 project, Verizon is far from closing the gap.

(I bet every failed “iPhone killer” must make that wound of being Apple’s first choice as an iPhone distributor sting a little more. Don’t beat yourself up Verizon, Apple will most likely hunger to have their iPhone take on the Blackberry on all carriers, sooner rather than later.)

LG “Yawn”

LG “Nerd”

“Who are the ad wizards that came up with this one?”